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Monday, November 21, 2005
ghgThe session on online branding was very interesting. I asked about the use of search marketing in online branding and only one speaker had an example and that was Laurie Blum, Senior Media Strategy Manager at Best Buy, who was kind enough to describe an initiative where they used paid search to drive awareness of the Geek Squad in new markets and associate with keyword concepts like, "home computer repair".
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